In 2012, low cost high quality films are now a reality. Media Literacy programs are being taught in schools. Common people have the ability to make their own movies, open their own virtual business, and record their lives on video for posterity and children. Grand-parents can make a living home video their great-great-grandchildren will see. And the whole world is watching. Media is no longer a public relations tool for the super rich. The cell phone has gone smart. It leads us everywhere and everyplace.